Shark Tank: Wedfuly Accepts $200,000 From Robert Herjavec

Denver native, Caroline Creidenberg, was tired of being one of the only female software engineers in an industry dominated by men, so she decided to leave the world of finance and focus her time and talents in a market she felt particularly passionate about. Through the creation of her wedding planning app, Wedfuly, Caroline has been able to help hundreds of couples that otherwise may not have been able to tie the knot with their families and friends throughout the pandemic. Wedfuly allows guests to attend weddings from anywhere. The appeal of virtually streaming a wedding allows couples to ditch the traditional big, white wedding in favor of a smaller, more intimate wedding while allowing the couple to still share their special day with their loved ones.

Are you saying ‘I Do’ to this virtual wedding program? #SharkTank

— Shark Tank (@ABCSharkTank) November 6, 2021

When couples sign up for Wedfuly, they are guided through a workbook to help plan their wedding. On the day of the wedding, couples set up tripods and cellphones from multiple angles while those attending enter a virtual waiting room. The guests experience a multimedia presentation with pictures, music, slideshows, and more until the ceremony begins. Since March 2020, Wedfuly has assisted over 700 couples, brought in over $1,000,000 in sales at a 75% margin, and has already achieved profitability. Caroline came to the Shark Tank hoping to land a partnership with a Shark willing to invest $200,000 in exchange for 5% equity in Wedfuly.

I love Caroline ⁦@wedfuly⁩ – her confidence, her feistiness, her energy. Concerned her valuation came in high. But she is holding strong in #SharkTank pic.twitter.com/fbNzXcu2hM

— Daniel Lubetzky (@DanielLubetzky) November 6, 2021

Because he is already in the wedding business, Kevin O’Leary is very interested in the customer database that Caroline has created. He is also interested in the menu of add-ons that Wedfuly offers and feels that his businesses could be a feeder for Wedfuly and vice versa. He offers to invest $200,000 in exchange for 20% of the company. Robert Herjavec offers Caroline $200,000 for 10% equity. Because she owns 100% of the company, she is very cautious about how much ownership she gives away. She quickly accepts Robert’s offer, making him the first male partner in Wedfuly.

Interesting concept.. Do you know someone who had to cancel their wedding during the pandemic? #SharkTank

— Daymond John (@TheSharkDaymond) November 6, 2021

What do you think of Caroline’s decision to partner with Robert over Kevin who already has contacts in the wedding industry and could help her grow and expand her business? If you were a Shark, would you have invested in Wedfuly? Begin the conversation in the comments below!