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Shark Tank: Spergo Accepts $300,000 From Daymond John

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Fifteen-year-old entrepreneur, Trey Brown, started his inspirational apparel brand when he was twelve. Growing up in Philadelphia, he was surrounded by violence and drugs. He vowed to be different. With a mission to show other kids that they didn’t need to fall into crime to make money, Trey started Spergo with his birthday money and has now grown his brand to exceed $1,800,000 in sales. The name Spergo combines superheroes and go-getters to inspire consumers to work hard and follow their dreams. Trey’s premium, global, apparel line is seeking an investment partner that can help them with their eCommerce sales and marketing. Hoping to secure $300,000 in exchange for 10% equity, Trey and his mother, Sherell Peterson, are hoping to partner with a Shark willing to help them strategize and grow their business.

The Sharks are impressed at how much grit and determination Trey has shown to get his company off the ground. They also like the quality of his product, what his brand signifies, and the organic social media following he has been able to get through celebrity endorsements. Currently, 70% of Spergo’s business comes from physical retail stores and only 30% is from eCommerce. They know that in order to grow, they need to expand further into eCommerce sales with the help of a Shark. Both Mark Cuban and Daymond John are interested in investing in Spergo and in Trey.

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    Daymond feels a strong connection with Trey because their stories are so similar. When Daymond was launching FUBU, his mom was and continues to be his biggest supporter. Although Mark Cuban isn’t into investing in clothing brands, he wants to invest in Trey. Because Trey feels that Daymond is the best partner for Spergo at this time, they come to an agreement that Daymond will own 20% of Spergo in exchange for a $300,000 monetary investment. Trey is incredibly excited to partner with Daymond John.

    If you were a Shark, would you have invested in Spergo? Do you think that Trey made a good decision to partner with Daymond over Mark Cuban? Begin the conversation in the comments below!


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