3 Effective Ways to Promote Your Content for More Views

If you’re a marketer, you definitely know the importance of having more views for your content. More views mean more conversion. And more conversion means more profit. But sometimes, in spite of rigorously marketing your content, you fail to achieve the results that you thought it would get.

So what do you do to ensure that your content is being read by people? Well, if you want good traffic, you need to know where and how to promote your content for the best results. So let’s look at 3 super effective ways of promoting your content for more views.

1. Share on Social Media

This is one of the most popular ways of promoting your content. You share it on social media the moment you publish it on your blog. But sometimes, you might unknowingly limit your use of the platform only to Facebook, Twitter, and Instagram. But is that enough?

Sure, these are the big names when it comes to social media. But ignoring the others can only mean ignoring the huge audience that’s waiting for you to share your content with them. Did you know that nearly 50% of the traffic for B2B websites comes from LinkedIn?

Well, that’s just one platform. There are so many more options that you can use. For example, you can share it on Tumblr or Pinterest. Both these platforms can generate a huge amount of traffic for your content.

But wait. Before sharing your content on these platforms, optimize your bio. Add your blog link to your social media bio. That way, your audience might want to visit your blog even if they aren’t interested in the specific content that you have shared with them.

Another very important point to consider is the timing in which you share your content. According to studies, the best time to share content on social media overall for more engagement is 10 am on Tuesdays, Wednesdays, and Thursdays.

2. Promote Your Content through Email Marketing

Email marketing is a very powerful way of attracting more traffic, boosting your conversions, and achieving your goals faster. But this doesn’t mean you’ll use your email newsletters only to announce an upcoming sale or promote a coupon code.

Email marketing can also be a great way to launch your latest blog post. Let your subscribers know about your new post and encourage them to read it by sharing the link with them in the newsletter. But to make this trick more effective, make sure you know the perfect time to send your newsletter.

Ideally, the best time to send out your newsletter is considered to be the middle of the day in the middle of the week. This means that you can have an amazing response by sending out your newsletter at 12 pm on Thursday. But people will respond to your email marketing efforts only if your subscribers are truly interested in your business. So keep it fresh by scrubbing it from time to time.

3. Paid Promotion

Paid promotion is nothing but paying different sources to promote your content. This type of promotion works because they focus on a more segmented audience.

And it’s a great way to retarget the audience who have already visited your site within the last 10-18 days. So why not use the opportunity to gain some traffic. You can also take advantage of discovery sites like Reddit that get up to 1 million votes cast every single day.

So these are some of the most effective ways of promoting your content to gain more traffic. But that’s not it. I’m sure you’re using other methods for the purpose. So do let us know what it is in the comment below. We would love to hear from you.