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Shark Tank: StepNPull, DynoSafe, Probiotic Maker, and Phoozy

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Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec, and Daymond John teamed up in the Shark Tank to review business proposals from four companies hoping to land a significant financial investment and strategic partnership offer from the Sharks. StepNPull, DynoSafe, Probiotic Maker, and Phoozy all presented compelling product lines and interesting business proposals for the Sharks to review. Ultimately, three of the four businesses landed deals with the Sharks. Read on to learn more!

StepNPull Partners With Kevin O’Leary

Missouri native, Mike Sewell, has developed a simple product that is perfect for life in a pandemic. The StepNPull is a simple device that easily mounts to the bottom of latchless commercial doors to allow them to be open without touching the handles. Users simply use the toe of their shoe to step and pull on the device to open the door. This is perfect for restaurants, office buildings, gyms, and any other locations with commercial-style doors. Seeking $300,000 in exchange for 3% equity in StepNPull, Mike is hoping to partner with a Shark who will help him to strategically grow his business and capitalize on the current sanitization needs of many businesses.

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    Three Sharks are interested in partnering with StepNPull, however, they do have different ideas of the best path forward for the business. Lori Greiner, Kevin O’Leary, and Daymond John all extend offers to StepNPull. Daymond is able to provide them with some clear strategic advice about partnering with the International Door Association. Lori has a desire to use this as an infomercial product and even go after the consumer markets. Kevin O’Leary also makes Mike an offer. Because he has asked for the smallest equity percentage, Mike accepts Kevin’s offer to invest $300,000 for 6% equity.

    DynoSafe Gets a Last Minute Deal With Robert Herjavec

    Husband and wife duo, Eric and Rebecca Romanucci, have developed a safer way to have packages delivered. Their DynoSafe locker is a safe and easy way to appropriately store all deliveries. From groceries to medications, the DynoSafe can easily be temperature controlled using an app to keep contents safe and stored at the perfect temperature. Using a one-time code, the delivery person is able to access the DynoSafe locker to deposit the packages.

    Because the product is still in the prototype phase, the Romanucci’s are looking for a Shark who can provide strategic direction for getting the company off the ground and who is willing to invest $150,000 in exchange for 15% equity in DynoSafe. Although the Sharks feel that there is a lot of work to do, they are interested specifically in the patent that covers DynoSafe and its app technology. They feel that the app and smartphone control has big potential outside of just the DynoSafe locker. Robert Herjavec and Kevin O’Leary were both willing to take a risk on investing and hoping the technology patent holds up. They accepted Robert’s offer to invest $150,000 in exchange for 25% equity and the majority of the board seats with Mark Cuban as one of the board members.

    Probiotic Maker Strikes Out in the Shark Tank

    Merrick Maxfield came to the Shark Tank seeking a partner willing to invest $150,000 in exchange for 7% equity in his company, Probiotic Maker. As a father of 8 kids, Merrick spends a lot of money on yogurt and probiotics for his family. He has developed a way to culture and create yogurt overnight. Probiotic maker comes with a starter pack that is added to a bottle of milk or milk alternative. A warming sleeve is then placed over the bottle of milk and the milk cultures and thickens overnight. In the morning ingredients can be added to taste such as sweeteners and fruit.

    Although they like the product, the Sharks are concerned with the safety of the product. They also are worried that sales trends are falling rather than increasing. Among other concerns, the Sharks also worry that there would need to be significant education of the market in order for Probiotic Maker to be a success. Because they have so many concerns and reservations, the Sharks do not extend an offer to Merrick and he leaves the Shark Tank without a deal.

    Phoozy Lands a Deal With Two Sharks

    Kevin Conway and Josh Inglis have developed the world’s first thermal and drop protection product to protect your devices. Phoozy not only provides thermal protection from extreme temperatures that can damage or ruin devices, but it also provides sink-proof technology to allow consumers to quickly grab their device if it were to fall into water. The duo is hoping to partner with a Shark willing to invest $500,000 in exchange for 10% equity in Phoozy.

    Although the Sharks like the product and the patented technology, they were surprised to learn that Phoozy has sold $1,900,000 in product over the last 36 months. They are projected to sell $4,500,000 next year alone. Kevin O’Leary was quick to offer to invest in Phoozy, however, Kevin Conway and Josh Inglis were more interested in a collective partnership with both Robert Herjavec and Lori Greiner. They agreed to accept a $500,000 investment from the Shark duo in exchange for 8% equity, as well as a royalty of $1.50 per unit until $500,000 is paid back.

    If you were a Shark, which of these businesses would you have invested in? Do you think that any of these were poor investments for the Sharks? Did the Sharks miss the boat by not investing in Probiotic Maker? Start the conversation in the comments below.


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