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Shark Tank: Simply Good Jars, Pinch Me Therapy Dough, Muff Waders, and Busy Baby Mat

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Four businesses came to the Shark Tank in hopes of landing a strategic investor that can help their business grow and thrive despite the uncertain environment surrounding the Covid-19 pandemic. Daymond John, Robert Herjavec, Lori Greiner, Mark Cuban, and Kevin O’Leary evaluated these businesses to determine if they are a good fit for their portfolios. Although three businesses were offered partnership deals, only 2 accepted those offers and left the Shark Tank with a investor in tow. Read on to learn more about how Simply Good Jars, Pinch Me Therapy Dough, Muff Waders, and Busy Baby Mat fared in the Shark Tank.

Simply Good Jars Draw Offers From Three Sharks

Capitalizing on a popular Pinterest trend, Jared Cannon, is commercializing the popular concept of a salad-in-a-jar. This Philadelphia-based chef has created Simply Good Jars. These salad recipes can easily be picked up for a fast meal-on-the-go. Simply shake the salad to mix the ingredients and enjoy directly from the jar. Featuring a sustainability initiative, Simply Good Jars will repurpose every jar that is sent back and they also pledge to donate a meal to someone in need. Seeking $500,000 in exchange for 7% equity, this company (which has had to quickly pivot its entire business model due to the Covid-19 pandemic), is looking for an investment partner willing to help get its cloud kitchen concept off the ground.

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    Because Kevin O’Leary invested in Plated and is familiar with the process to make this type of business successful, he is the first to extend an offer to Simply Good Jars. Kevin decides to partner with Lori Greiner in an offer as well to combine his expertise and her sales and marketing experience. Mark Cuban also decides to invest and also solicits Lori’s expertise. The main difference between the offers is that Kevin and Lori’s offer is structured as debt, whereas Mark and Lori’s proposal is centered around a straight equity deal and offers exactly what they sought, $500,000 for 7% equity. Jared accepts Mark and Lori’s offer.

    Pinch Me Therapy Dough Generates Buzz in the Shark Tank

    Deleware native, Nancy Rothner, came to the Shark Tank seeking to partner with an investor that is willing to help her create a digital presence and expand online marketing for her company, Pinch Me Therapy Dough. This multi-sensory aromatherapy dough provides an outlet to help consumers de-stress by releasing tension in their hands and fingertips. Focusing the majority of her career on expanding her knowledge of therapeutic services, Nancy feels that anyone can benefit from the calming nature of Pinch Me Therapy Dough.

    Seeking $300,000 in exchange for 7% equity in her company, Nancy quickly brought offers from several Sharks who are impressed with the company’s sales data despite the pandemic. Interested in helping Pinch Me Therapy Dough to grow, Kevin O’Leary, Robert Herjavec, and Daymond John all extend offers to Nancy. Ultimately, she decided to accept Robert’s offer for $300,000 in exchange for 20% equity because he was the Shark she was hoping to partner with coming into the Shark Tank.

    Muff Waders Strike Out in the Shark Tank

    Lifelong friends and Iowa natives, Tayor “Earl” Nees and Garret “Buddy” Lamp, came to the Shark Tank looking for a partnership offer that will provide a monetary investment of $25,000 in exchange for 25% equity in their company, Muff Waders. The pair are on a mission to get a pair of their overalls or suspends in the hands of every blue-collar worker. Muff Waders’ signature product is a coverall that features a cooler in the chest of the suit that can hold up to six beers. It also has other concealed pockets for more beverages, a built-in bottle opener, and a hands free beverage holder.

    Because they are experiencing a disruption to their supply chain, Taylor and Garret are hoping to partner with a Shark that is able to help them secure a new manufacturer as well as help to get their inventory levels back up to a healthy level since they are unable to keep up with the demand for the product. Although they are thoroughly entertained by their pitch, the Sharks don’t feel that this is a journey they are willing to go on with Muff Waders. Unfortunately, Taylor and Garret left the Shark Tank without a deal.

    Busy Baby Mat Walks Away From a Critical Partnership

    After going to lunch with some girlfriends, Beth Fynbo quickly realized that dining with toddlers is exhausting. They constantly are throwing their toys and food on the ground, making it impossible to enjoy dining out with friends. To help keep them safe and entertained, Beth invented the Busy Baby Mat as a way to make enjoying a meal out more enjoyable for parents. This durable silicone mat includes suction cups to keep it in place on the table as well as tethers to secure the baby’s favorite toys or teethers to prevent them from being thrown on the ground. The Busy Baby Mat can be used as a placemat, placed on cart handles for stress-free shopping, or used as an art mat (among other uses). With several patents on her product, Beth is looking to expand her line to upsell toy items that can be bought with the mat.

    Seeking $250,000 in exchange for 5% equity in Busy Baby Mat, Beth is hoping to secure a partnership deal with a Shark that is able to help her grow and scale her business. Because she is already in the baby space, Lori feels confident that she can get a licensing deal that would allow Beth to collect a check without having to deal with any of the day-to-day stresses of owning a business. Although she would love to partner with Lori, she is unwilling to give up the 20% equity that Lori has requested. Lori is willing to come down to 18% in exchange for $250,000 but that is the lowest she will go. Beth will not go any higher than 15% equity. Because neither Lori nor Beth is willing to give up an additional 3% equity, Beth walks away from the Shark Tank without a partnership deal.

    What did you think about the businesses featured in this episode of Shark Tank? If you were a Shark would you have invested in any of these companies? Do you think that the Sharks made a mistake investing in Simply Good Jars and Pinch Me Therapy Dough? Start the conversation in the comments below!


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