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Shark Tank: Better Bedder, Everything Legendary, Walkee Paws, HopScotch

6 minute read

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Daymond John, Mark Cuban, Lori Greiner, Barbara Corcoran, and Kevin O’Leary joined forces in the Shark Tank to review proposals from four businesses looking to land a partner willing to invest their finances and expertise in their companies. Better Bedder, Everything Legendary, Walkee Paws, and HopScotch presented thorough and engaging pitches that piqued the interest of the Sharks. Although all of the businesses featured in this episode received offers from the Sharks, one chose to walk away from a deal as they didn’t want to sacrifice so much equity in their company. Read on to learn more!

Better Bedder Draws Three Sharky Offers

Friends and co-workers, Judy Cannella Schott and Nita Friloux Gassen, have left the insurance world behind to pursue their dreams of being entrepreneurs. The pair have created the Better Bedder which is an elastic band that encircles a mattress to eliminate the need to lift a mattress when changing sheets or making a bed. Seeking $150,000 for 10% of their company, Judy and Nita are looking for a Shark that is willing to help them grow their social media reach and focus on a new marketing strategy.

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    After learning that Better Bedder was on track to sell over $1 million in sales in 2020, three Sharks decided to extend them an offer. Daymond John, Lori Greiner, and Barbar Corcoran all offered to invest in Better Bedder. After countering with the Sharks and listening to all of the Sharks compelling reasons to choose them as a partner, Judy and Nita agreed to accept $150,000 from Lori Greiner in exchange for 18% equity. They liked Lori’s idea of growing through QVC and even infomercial marketing.

    Everything Legendary Lands a Last Minute Deal

    With an abundance of enthusiasm, business partners, Jumoke Jackson, Danita Claytor, and Duane Myko, came to the Shark Tank to showcase their signature plant-based burger business, Everything Legendary. Hoping to find a Shark willing to invest $300,000 in exchange for 10% equity, the team is looking for a partner who will help them refine their marketing and increase their profits as their margins are not yet in a place that would allow the company to be truly profitable.

    Although the Sharks loved the taste of the burger, they struggled to get over the company’s valuation and the price tag of the product. Being a premium product, it will be hard to get consumers to invest in Everything Legendary when they can get other plant-based alternatives for a fraction of the price. Mark Cuban thinks that they should shift their model away from selling frozen burgers and work on a delivery method using a cloud kitchen and a food delivery service. He offered to invest $300,000 in exchange for 22% equity. The trio quickly agreed to his offer.

    Walkee Paws Walks Away From An Offer

    South African native, Lisa Baronoff, grew up watching her mom (as a fashion designer) find unique styles and designs to fit every occasion. Lisa harnessed this talent herself when she developed leggings for her dog after it became ill from ingesting snowmelt chemicals. The vet suggested covering the dog’s paws when outside in NYC, but Lisa found that she struggled with traditional dog booties as they are difficult to put on and keep on. Lisa developed Walkee Paws as a simple and easy legging that quickly can be put on any canine.

    With multiple patents and a lot of demand for her product, Lisa is looking for a Shark to invest $150,000 in exchange for 5% of Walkee Paws. Although the Sharks were concerned with her valuation, they quickly learned that she was projected to close 2020 in excess of $1 million in sales, with $250,000 going directly to the bottom line. Kevin O’Leary extended two offers to Walkee Paws, one structured as a royalty deal while the other was for a straight equity exchange. Although he gave her the option to choose whichever investment was better for her, she decided to walk away from his offers as she did not want to give up any more than 10% equity in Walkee Paws.

    Hopscotch Snags a Partnership With Mark Cuban

    Harnessing the power of technology and kid’s affinity for quickly picking up on coding, Samantha John created her company, Hopscotch, to teach children across the world how to code and have fun doing it. Using a subscription-based model, Hopscotch has allowed users to create their own games which can be shared and downloaded across the platform. This gives young children the ability to earn real money when their games are played. Samantha is hoping to get away from a subscription model business while still keeping revenue up.

    Seeking $400,000 in exchange for 4% equity in Hopscotch, Samantha is hoping to land a deal with a Shark that can help drive her strategic vision. She is looking to develop new revenue sources while growing their current customer base. Because they aren’t passionate about the product, many of the Sharks decline a partnership with Hopscotch, however, Mark Cuban is very familiar with the product and uses it with his own children. Mark and Samantha agree to a $550,000 investment in exchange for 11% equity.

    Which of these businesses would you have invested in if you were a Shark? Do you think that any of the businesses featured on this episode made bad decisions for their businesses? If you were Walkee Paws, would you have turned down a deal from a Shark? Join in the conversation in the comments!


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