How Push Notifications Can Skyrocket Your Conversions

It’s well known that email marketing boosts your conversion rate substantially. But did you know that you can get even better results from using push notifications?

Push notifications are subtle popups that appear in timely ways to show messages to your users on their browsers. If you’ve ever used a shopping or gaming app, then you’re already familiar with their push notifications and how they send messages with helpful information.

When used correctly, they can increase the chances of achieving your business’s conversion goals.

Push notifications work because they engage with your users in real-time – when your audience is active on your website or on their devices. They typically view notifications the instant they are sent, and you can catch people’s attention instantaneously.

Let’s dive in deeper and look at how to skyrocket your conversion rate with the help of this awesome marketing tool.

How to leverage push notifications to boost conversions

What are some practical ways to apply push notifications to grow your conversion rate or any other goals? Take a look.

Re-engage new website visitors

The majority of visitors who come to your website will leave it and never return. When you use push notifications, you can create a message that draws your visitors’ fleeting attention and asks them to subscribe to your content.

In this way, you maintain a communication channel between your brand and the visitor. And you can reach out to them at a later date and bring them back to your website with offers and other news.

Send abandoned cart reminders

People who have gone through the process of selecting products and adding them to a cart are already interested in your items. Whatever the reason is that they’ve abandoned their carts, you can remind them about the products waiting for them in check out.

Add a discount to reward your users to create an even more compelling reason for them to buy right now. And if you make the offer time-bound, you’ll create FOMO or the Fear of Missing Out and create a leap in conversion rates.

Create personalized push notifications

We all perk up and pay attention when we’re called by name or when we get any news that’s specifically interesting to us.

By segmenting your database of customers based on factors like their demographics and purchasing behavior, you can create more personalized push communications.

For signed-in users, you can send a push notification addressing them by name and guide them to a newly published blog post. Or you can suggest a product to a user who previously bought something related to the product.

With more personalized push communication, you won’t just build personalized messages that make your website more appealing to users, you’ll also boost user experience and your brand image.

Share urgent communication

In one case study based on push notifications, an Australian clothing company faced technical difficulties with their Facebook Live Stream. Their viewers lost the connection to the ongoing event and the company had to quickly bring them back to the video.

The business was able to do this by launching a push notification right away that all their users got on their web browsers. Almost instantly, the viewers were able to join the live event when there were problems not just once but twice.

Imagine trying to bring back customers to a time-bound event using email or social media. They just don’t have the same effect or timeliness that a push notification has.

You can create flash sales, share information about technical issues, and use push notifications in creative ways to keep customers engaged and create conversions.

Grow your email marketing list

Whether you run a blog, a product or services business, or an eCommerce store, you need to have an email list to build a direct channel of communication with your customers.

Using push notifications will help you get more newsletter subscribers.

You can create a setup so that once a user has spent some time on your website and has the chance to know your brand more, you can ask them to join your newsletter for early content access.

A push notification tool allows you to create form fields and a simple button that makes the whole process easy.

Get more blog visitors

Once your user signs up for push notifications, even if they’re on another website, they can get a message saying that you’ve published an awesome new post on your blog.

And you’ll be able to bring back returning visitors to read your content from wherever they are. You could get a surge of comments right away, leading to high engagement and create enough buzz to bring more traffic to your website.

If your blog relies on advertisements to get income, then you can see the clear advantage push notifications offer to you to boost profit on your blog.

Conclusion

If you haven’t guessed by now, you have virtually unlimited ways to creatively use push notifications and increase conversions.

If there’s a negative side to push notifications, it’s that they can be misused just like any other marketing tool.

However, if you limit how often you create them and also make your push notification content relevant, your push notifications will help users rather than annoy them.

We’ve covered just a few ways that you can use push notifications to grow your business fast. But don’t take my word for it. Give the use of push notifications a try on your own and you’re certain to see the benefits.