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Shark Tank: Quevos, Brumachen, Aura Bora, and SwipenSnap

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Daniel Lubetzky, founder of Kind, joined Sharks Lori Greiner, Robert Herjavec, Mark Cuban, and Kevin O’Leary in the Shark Tank to evaluate four businesses that are looking for investment partners to help get their companies off the ground. Quevos, Brumachen, Aura Bora, and SwipenSnap all came to the Shark Tank with engaging business propositions for the Sharks. Three of these businesses secured investments and partnership deals from the Sharks, with one business going away empty-handed as a result of an inflated valuation.

Quevos Strikes a Deal With Daniel Lubetzky

Chicago natives, Nick Hamburger and Zack Schreier, came to the Shark Tank to showcase their healthy snack, Quevos. Based from egg whites, this snack option allows consumers to add fiber and protein to their diet, while not significantly adding to their daily net carb intake. As a diabetic, Zack understands how hard it is to find snacks that fit into a low-carb lifestyle. Using their proprietary recipe, Quevos leaves consumers feeling full and fulfilled after a snack. Seeking $200,000 in exchange for 5% equity, Nick and Zack came well prepared to talk business with the Sharks.

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    Very impressed by their business sense, entrepreneurship, and their ability to make critical connections to appropriately grow the business, the Sharks were very interested in partnering with Quevos. They also were very excited to hear how well their product is selling, even amidst the pandemic. With a sales model that is 80% online and 20% retail, Quevos was on track to exceed $3 million by the end of 2020. True to character, Kevin O’Leary offered Quevos a royalty deal with a low equity exchange, while Daniel Lubetzky offered a combination of cash and a line of credit for straight equity. They agreed to a deal with Daniel for a $200,000 cash investment and a line of credit for an additional $200,000 (to fund POs) in exchange for 10% equity.

    Brumachen Leaves The Shark Tank Empty-Handed

    Kweku Larbi and social media influencer, Ross Smith, came to the Shark Tank to showcase their company, Brumachen. This single-serving portable coffee brewer can allow anyone to make a quick cup of coffee on the go without having to waste time and money on big-box coffee shops. Kweku designed Brumachen after seeing how much time is wasted in his professional career with people making coffee runs. The Brumachen uses your favorite single-serving coffee pod and creates a freshly brewed cup of coffee anywhere. Additionally, Brumachen also has a line of biodegradable coffee pods to help minimize the carbon footprint of their consumers.

    Kweku and Ross came to the Shark Tank hoping to secure an advantageous $1 million in exchange for 10% equity in their company. Although the Sharks love Kweku and his story, they are very upset with their valuation. With only $42,000 in revenue on Kickstarter, the Sharks struggled to see how Ross’ social media influence inflated the business value so much. The Sharks also felt that there was a lot of design work to do in order to make the leap to a true consumer product. The Sharks declined to extend Brumachen an offer and Kweku and Ross left the Shark without a partnership in play.

    Aura Bora Partners With Robert Herjavec

    Husband and wife, Maddie and Paul Voge, are trying their hand at the ultra-competitive sparkling water business and they are looking for a Shark to join them. In exchange for a $150,000 investment, Maddie and Paul will give up 5% equity in their business, Aura Bora. Their specially designed line of herbal sparkling water is made from sophisticated ingredients with all-natural flavors. Aura Bora is a no-calorie, no-sugar beverage that boasts delicious flavors such as lemongrass coconut, peppermint watermelon, lavender cucumber, basil berry, and cactus rose.

    The Sharks love the flavors of their sparkling water and do find it to be totally different than anything else on the market. They also are encouraged by how well the product has sold given it was launched just before the start of the pandemic. Maddie and Paul expected to close 2020 with approximately $600,000 in sales and expect to be profitable in 2021. Although the beverage market is a brutal industry, both Kevin O’Leary and Robert Herjavec decided to extend offers to Aura Bora. Although the low equity share of Kevin’s royalty deal was appealing, they decided to accept a $200,000 investment from Robert in exchange for 15% equity because they felt that his digital marketing knowledge would be of great use to the company.

    SwipenSnap Accepts a Sharky Offer From Kevin O’Leary and Lori Greiner

    Alina Kravchenko designed a product to solve a problem that she experienced as a young mother. After spending several years writing the patent and getting it ready for market, she is now ready to partner with a Shark to make her dream a reality. Seeking $120,000 in exchange for 10% equity, Alina is hoping to land a Shark that can take her product, SwipenSnap, to market through licensing deals. SwipenSnap is a dual-threaded cap that screws on any commercially available baby ointment that allows parents or guardians to apply ointment during diaper changes without getting it all over the baby or themselves while they are trying to both apply the ointment and hold the baby safely.

    Although it has taken her 10 years to design the product to be ready to go to market, the Sharks are impressed with the design and her ability to teach herself to write patents. They are concerned, however at the lack of sales to fully support the need of the product in the market. By utilizing a dual thread design, SwipenSnap fits easily onto any existing ointment container for easy, one-handed application. Both Daniel Lubetzky and Kevin O’Leary ask Lori Greiner to partner with them and SwipenSnap. Lori initially was leaning toward partnering with Daniel, however, his vision for the future of the company and hers were different. Kevin and Lori agreed to partner up and offered $120,000 in exchange for a shared 50% equity between the two of them. Alina accepted their offer.

    If you were a Shark on this episode of Shark Tank, which business would you have been willing to invest in? Do you think that the Sharks missed out on not investing in Brumachen? Which investment was, in your opinion, the most solid investment in this episode? Start the conversation in the comments below!


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