Shark Tank: Jada Spices Accepts $250,000 From Barbara Corcoran

College friends, Khasha Touloei and Maynard Okereke, are on a mission to revolutionize the spice industry. Over the years, spices have not evolved past adding MSG, animal byproducts and sodium. Khasha and Maynard have created a collection of spices with their company, Jada Spices, that provide healthy alternatives to common seasonings such as table salt and chicken bouillon. Their tumeric-based all-purpose seasoning adds incredible flavor to food while providing additional health benefits. Although their primary product offering is spices, Jada Spices is more than just a seasoning company. They provide consumers with healthy, plant-based foods and have even created a plant-based chicken that the Sharks fall in love with. Their goal is to help every kitchen create healthy meals without compromising on flavor.

Is this pitch about to spice things up in the #SharkTank?

— Shark Tank (@ABCSharkTank) November 7, 2020

Although the Sharks do like their spices, they are most impressed with their plant-based chicken. The product comes as a powder to which you add water and oil and then form the chicken product into whatever shape you desire (nuggets, patties, etc). The Sharks are very interested in being able to help with the success of this product. Khasa and Maynard reassure the Sharks that they have put $250,000 into the development of their plant-based chicken. They also share that they would like to launch their seasoning into custom recipes for different restaurants.

To achieve these goals, Jada Spices came to the Shark Tank seeking $250,000 in exchange for 20% equity in their company. Kevin shares that he is fearful that they are not focused enough and do not have a clear path forward. Lori also feels that they are not quite far enough along to be an investible company. Barbara Corcoran, on the other hand, has experience with focusing and growing company just like Jada Spices. She agrees to invest $250,000 and in exchange, she will be an equal partner at 33% equity.

Mood when the #SharkTank deal is made @BarbaraCorcoran pic.twitter.com/AXmkDBLOvz

— Shark Tank (@ABCSharkTank) November 7, 2020

Welcome to the family, @JadaBrands! The other Sharks will be salty when they see how much money we make! @ABCSharkTank #SharkTank pic.twitter.com/gwwNsbATB1

— Barbara Corcoran (@BarbaraCorcoran) November 7, 2020

Do you feel that this was a wise investment for Barbara Corcoran? If you were a Shark would you have invested in this company? Do you think the other Shark’s missed out by not investing in Jada Spices? Discuss in the comments below!